Information Details

  • Case Name: Online Pharmacy Shop SEO
  • Country: Spain

CLIENT BRIEF

Nou Campanar Pharmacy is online Pharmacy shop specialized in the following services: Pharmaceutical Care. Weight loss and diet control. Control and monitoring of blood pressure. Analysis of glycosylated, hemoglobin, triglyceride cholesterol, HDL cholesterol and LDL cholesterol., Laboratory formulas Smoking cessation with follow-up Helpful drug review Specialists in fertility treatments Nou Campanar Pharmacy Connected with Itechfast To Carry out a SEO (Search Engine Optimization) and Pay-Per-Click (PPC) Service for the website https://farmacianoucampanar.com/es/ Improving the online visibility and ranking of various Pharmcy Shop and products was one of the major goals of the SEO project.

PROJECT CHALLENGES

Decreasing the cost per action (CPA) of the PPC campaigns to convert the qualified leads into sales was one of the major challenges faced by our PPC team. The PPC campaign was systematically structured by our team. Keyword bidding was done by AdWords experts to decrease the CPA from $100 to $35 for capturing leads. It helped us to increase the sales of Pharmacy products by 80%.

Nou Campanar Pharmacy had many duplicate web pages, Meta information missing on its website that were affecting its online visibility and ranking on different search engine page results (SEPRs). We carried out a complete technical analysis and audit of the website to minimize its Meta tags, HeadingnTags, Products meta, etc. To increase the flow of relevant traffic on the website, we carried out sitemap optimization of the website. Products were not organized and structured properly on the website of the Nou Campanar. It had a negative impact on the ranking of the website on different SEPRs. We improved the branding and ranking of the website by reorganizing and structuring every product of Nou Campanar Pharmacy on it. Website was Spain language it was Big challenge for us,

As the website was not SEO friendly, it lacked relevant traffic and qualified leads. Internal linking within the website was also improved by our team to increase its online visibility. Our search engine experts rewrote all the meta-data on the website to increase its online visibility on various SEPRs

THE ENDEAVOR-

We combined on-page and off-page optimization strategies for increasing the traffic and ranking of the website of SERPs. Meta-data was updated and interlinking was improved to increase the number of footfalls on the website. Online visibility of the website was increased by 200%. Backlinks were created from reliable sources to increase the traffic on the website. Relevant traffic on the website was increased by 100%.

The initial agreement was to promote 15 keywords for Labstogo and we achieved first page rankings for 12 keywords which ultimately given a boost up to organic traffic and client is getting a good number of leads

S.NO Keywords Initial Status Ranking
0 farmacia nou campanar NA 1
1 parafarmacia de confianza en valencia NA 2
2 farmacia de confianza en valencia NA 2
3 parafarmacia online valencia NA 4
4 farmacia clinicas fertilidad NA 4
5 parafarmacia online en valencia NA 6
6 farmacia especialista en fertilidad NA 6
7 farmacia online en valencia NA 7
8 farmacia online valencia NA 7
9 vitaminas fertilidad NA 6
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