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Instagram MarketingWhy Market on Instagram?

Instagram’s primary advantage over other social media platforms is its visual nature. If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable end result, Instagram is the best platform to showcase that content. Many businesses feel pressured to be present on every social media platform and they forget about strategy. Don’t make this mistake.

Since Instagram is very different from other popular social sites, it requires a distinct marketing strategy. Start here to develop your brand’s own unique style.

Instagram marketing tips

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Instagram Marketing servicePromote Your Business on Instagram


Promotions: Deals

Promotions: Deals, discounts, BOGOs, and other offerings are a great way to drive first-time sales with your Instagram audience. Be sure to include what your followers need to do to receive the offer, and mention a deadline to create a sense of urgency



Contests: What better way to make someone a customer than by letting them try your product? Run contests that require someone to follow your account or post with a hashtag to enter.



Teasers: Instagram is a great platform to show your audience glimpses of new products before they’re available. While you don’t want to spam your followers’ feeds with only product photos, a few images can build excitement.

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FAQsInstagram marketing FAQ

Originally, Instagram Stories disappeared after 24 hours, just like the Snapchat feature they were emulating. Instagram quickly recognized that this was resulting in lost ROI on that content and provided the ability to create Highlights.

Instagram marketing refers to using Instagram to grow brand awareness and launch new products. Instagram allows you to build your brand and connect with followers in a personal way. With over one billion active users on the platform, it’s a great channel for creators and entrepreneurs looking to grow organically.

To get started with Instagram marketing, you’ll need to set up an Instagram Business account or Instagram Creator account. Begin by setting up a personal account, then follow the instructions above to create your business profile.

  • Use hashtags for discoverability
  • Launch giveaways and contests
  • Respond to messages and comments with automation
  • Publish Reels and Stories
  • Work with Instagram influencers
  • Launch Instagram ads

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