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Content marketing is the creation and distribution of useful, relevant content to attract and engage your brand’s target audience. Often, it signifies expertise in a particular area and helps promote brand awareness. Consumers want to feel connected to a brand that aligns with their identity. By putting effort into producing content that serves a purpose to existing and potential customers, delivering valuable advice can develop and nurture relationships.
Content marketing can take the form of blog posts, videos, podcasts, infographics, emails, newsletters, magazines, courses, webinars, social media posts, templates, quizzes, and more.