Facebook advertising helps marketers increase visibility for their ads, build brand awareness and measure clearly defined metrics and campaign goals helping them create better, more optimized campaigns in the future.
The time Facebook’s 1.32 billion daily active users spend on the network is the reason why businesses invested north of $9 million on Facebook ads in the second quarter of 2017, that’s a 47% increase from the second quarter of 2016.
When done right, Facebook advertising helps both B2B and B2C businesses leverage paid advertising to get new leads and convert them into customers.