Digital Marketing encompasses all marketing efforts that promote your product or brand using electronic devices or the internet. It leverages online marketing tactics like search marketing, email marketing, social media marketing, and mobile marketing to connect with current and prospective customers
Digital Marketing is no different from traditional marketing. Both require smart organizations to develop mutually beneficial relationships with prospects, leads, and customers. Yet, Digital Marketing has replaced most traditional marketing tactics as it is designed to reach today consumers.
Think about the last important purchase you made. Before buying, you probably would have searched the internet to learn about the product you wanted and what your best options were. And your ultimate buying decision would have been based on the customer reviews, features, and pricing you researched.