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Search engine marketingWhat is Search engine marketing (SEM ) and Why It’s a Great Investment

In today’s increasingly competitive digital world, search engines have become an indispensable utility across industries and institutions, including digital marketing, healthcare, education and eCommerce. Search engines are customer service tools that allow online users to locate diverse information on the internet, including news, blog posts and brand offerings, and make informed decisions. Additionally, they serve as a powerful marketing platform for industry players to expand their online reach and increase brand awareness on global market

Anyone with a website can leverage search engines marketing to promote their products and services and connect with key stakeholders. You have most likely learned about search engines in your search engine optimization (SEO) strategies, but you may not be familiar with their role in search engine marketing.

How Does SEM Work?

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Search Engine Marketing (SEM)What Are Search Engines?



Search engines use their own web crawlers or search engine spiders to scour billions of pages on the internet and find new and updated content, such as web pages, videos, PDF files and blogs. Search engine spiders fetch a few websites and follow the links on these pages to find new URLs.



In this phase, search engines store and organize the content based on the keywords, data, recency and user engagement.The new URLs found in the crawling process are indexed in a massive database called Caffeine to be retrieved when the content on the URL matches an online user’s search query.



Search engines categorize web pages and rank them based on relevance to provide the most useful search results to online users. The higher your website ranks on SERPs, the greater your search visibility and significance to the query on internet search.There are Major search engines on the market include Google, Bing, Yahoo,

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FAQsWhat are the benefits of search engine marketing?

Search engine marketing is a great way to increase brand awareness and website traffic. When your brand appears at the top of a search results page, people are more likely to see your ads, and click through to your website. Although you do have to pay for SEM, you usually pay for each click, as opposed to a large upfront investment. This approach is cost-effective, because you’re only paying for what you get. You can also set a limit, so that you only spend a set amount. Once your spending reaches that amount, your ad turns off.

You can get started with SEM by researching and building a key search term list, and reaching out to a search engine advertiser like Google Ads service. Additionally, figuring out your budget and combining your SEM and SEO strategies can jumpstart your efforts to getting your business found online.


SEO is often associated with SEM because it is a subcategory of SEM. The former seeks to raise awareness of a company’s online presence through organic methods. Meanwhile, SEM includes both organic and paid strategies for reaching consumers. Because of this divide, SEO focuses on facets like content, site performance, and site structure to improve a business’ search engine results.

If you have a business, your internet presence is the most important business tool you have working for you 24/7. Search Engine Marketing benefits your business by:

  • Increased sales for your eCommerce site,
  • Increased leads to your professional services business,
  • Increased numbers of visitors to your brick-and-mortar business,
  • Increasing whatever action you want the Internet visitor to take.

Given that Google AdWords’ Quality Score comprises half of the ad rank formula, it is one of the most crucial metrics search engine marketers can focus on. High Quality Scores can help you achieve better ad position at lower costs, because Google favors ads that are highly relevant to user queries.

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